The NPD Group at the moment launched its month-to-month gross sales chart for July 2019, revealing the best-selling video games and consoles of the month within the US. There are just about no surprises within the report, although there are a number of notable takeaways and key factors to think about.
Beginning with sport gross sales, Madden NFL 20 was the best-selling title throughout all platforms. It’s a notable achievement on condition that the sport’s official launch date was August 2, simply someday earlier than the NPD’s July reporting interval ended on August three. Based on the NPD Group, 2019 marks the 20th straight 12 months that the 12 months’s Madden launch was No. 1 throughout its launch month.
No gross sales numbers of Madden NFL 20 had been introduced (the NPD report by no means shares precise gross sales numbers for any video games) however Digital Arts individually shared some extra perception. The corporate mentioned it offered extra digital copies of Madden NFL 20 throughout its launch-week than bodily ones; that is the primary time in historical past that is occurred.
Fireplace Emblem: Three Homes was No. 2 in July 2019; it recorded the very best first-month gross sales for a Fireplace Emblem sport of all time within the US. Very importantly, digital gross sales for Three Homes are usually not included, however whether or not or not together with these would have been sufficient to unseat Madden as No. 1 is unknown. First-month gross sales of Three Homes tripled the gross sales of the earlier record-holder, Fireplace Emblem Echoes: Shadows of Valentia. Three Homes now trails solely Fireplace Emblem: Awakening by way of lifetime US gross sales.
Rounding out the highest 5 best-sellers for July 2019 had been Tremendous Mario Maker 2, Marvel Final Alliance three: The Black Order, Minecraft, and Grand Theft Auto V. Mortal Kombat 11, which was launched in April, offered nicely once more in July (ending No. eight), and the sport stays the best-selling title general for 2019 to date within the US.
You’ll be able to see an inventory of July 2019’s top-selling video games on the backside of this put up.
Complete spending on video games throughout July 2019 got here out to $340 million, which is up 34 p.c in comparison with the identical month final 12 months. The large uptick was due primarily to the truth that Madden NFL 20 was launched throughout the July reporting interval (July 7-August three) this 12 months in comparison with the historic launch throughout the August monitoring interval.
2019 to date, complete spending on video games has reached $2.9 billion, with Swap and PlayStation four (however not Xbox One) seeing gross sales development.
Transferring to hardware, the Nintendo Swap was the best-selling console platform in July; it has been on prime for months now, and the hybrid consoles remains to be 2019’s general best-selling platform over PlayStation four and Xbox One (that are comparatively a lot older).
Complete spending on consoles in July 2019 dropped 22 p.c to $169 million, whereas complete hardware gross sales for 2019 to date are down 21 p.c to $1.5 billion. Each console platform skilled declines in July, and on a year-to-date foundation, solely the Swap is rising. That is all principally to be anticipated, because the PS4 and Xbox One are within the closing levels of their lifecycles with next-generation methods anticipated to launch in Vacation 2020. It is a historic sample for gross sales to not solely decline over time however particularly so when new platforms are introduced as shoppers maintain off their purchases in anticipation of the brand new packing containers popping out.
Complete spending on video games–comprising consoles, video games, and accessories–amounted to $762 million for July 2019 within the US; that is up “barely” from $759 million in July 2018. On a year-to-date foundation, complete spending fell four p.c to $6.four billion.
July 2019 High Promoting Video games
Madden NFL 20^Fireplace Emblem: Three Homes*Tremendous Mario Maker 2*Marvel Final Alliance three: The Black Order*Minecraft#Grand Theft Auto VSuper Smash Bros. UltimateMortal Kombat 11Mario Kart eight*The Legend of Zelda: Breath of the Wild*
*Digital gross sales not included
^PC digital gross sales not included
#Minecraft digital gross sales on PlayStation four and Xbox One included